There is a remarkable trend in the world of esports with brands pouring billions of ad dollars into in-game advertisements (also commonly known as “ads”), streaming ads and sponsorships. This is not surprising as a report from Accenture disclosed that the global gaming industry is now worth more than 300 Billion EUR, with 1.3 billion EUR specifically in esports. There are 2.9 billion players active worldwide, with an estimated 177.7 million people who play video games monthly. The trend seems to be growing and taking the gaming sector to new heights, making it one of the most profitable industries on the planet.
A good way to increase visibility for companies is to partner up with gaming companies to release special events, items, and prizes to help improve their sales and market themselves better with an innovative technique.
Streaming games and esports tournaments are becoming much more popular. People consider these tournaments as sports and watch them as you would with a regular baseball match. Studies show that people between 18-25 are far more likely to watch gamers play in virtual spaces than watching regular sports broadcasts.
However, there are a number of things to consider as there are laws to protect the interests of the targeted audience, competitors or other interested parties. Being able to navigate through the regulatory landscape will be crucial for a successful marketing campaign. In this article, we have gathered the most frequently asked questions relating to advertisement, sponsorship and streaming.