BESF Sparks Esports Enthusiasm at EPHEC

The Belgian Esports Federation (BESF) recently brought the exciting world of esports to the forefront at EPHEC. Jos Verschueren and Samy Bessi, Commissioner for Research & Education and Vice-President of BESF, respectively, joined forces to deliver an engaging lecture on November 20th. The presentation provided students with a comprehensive overview of the esports ecosystem, its key figures, and global impact and underscored Belgium's growing role in this industry.

The EPHEC lecture, which met with a positive reception, succeeded in demystifying esports for students who may be less familiar with the intricacies of competitive gaming. The lecture left a mark by showcasing the industry's growth and Belgium's integral contributions, fostering curiosity and excitement among the next generation of marketers. The BESF's commitment to education and outreach continues to play a pivotal role in shaping the narrative of esports in Belgium and beyond.